Digital product advertising and marketing capped at 50m TL per firm yearly
Model programmes now provide assist reaching 500m TL per yr
Authorities to cowl 50% of Apple and Google platform commissions
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Türkiye has launched new modifications to its know-how incentive framework with a unified assist mannequin that reshapes how cellular recreation studios and software program exporters entry state backing.
As reported by Gamigion, the federal government resolution consolidates beforehand fragmented programmes right into a single system masking branding, logistics, advertising and marketing and digital incentives.
A central pillar of the reform is expanded consumer acquisition and advertising and marketing assist. Underneath the brand new guidelines, corporations can obtain 50% assist for basic advertising and marketing bills as much as 25 million TL ($570,000) per yr.
Digital product advertising and marketing assist additionally covers 50% of prices, with annual caps of 50m TL ($1.135m) per firm and 15m TL ($340,000) per product, for as much as 10 merchandise. Model programmes, together with Turquality and E Turquality, provide larger annual limits, reaching 500m TL ($11.3m).
Platform charge aid
Furthermore, the state can even partially offset platform commissions, masking 50% of Apple App Retailer and Google Play charges as much as 20m TL ($455,000) per yr, a big growth for cellular studios.
Cloud and internet hosting prices, together with AWS and Azure infrastructure, are supported at roughly 50% as much as 5m TL ($114,000) yearly. Knowledge and analytics instruments resembling Regulate and RevenueCat stay eligible for 50% backing, capped at 2.5m TL ($57,000) per yr.
Moreover, employment incentives prolong to each home and abroad hires, masking 50% of eligible salaries inside outlined limits.
Help is offered for as much as 5 years, with larger charges for designated goal international locations. The reform marks Türkiye’s most complete incentive overhaul for the tech and video games ecosystem thus far.
