Sensor Tower mentioned AppMagic will function its new small and medium-sized enterprise providing.
The acquisition follows Sensor Tower’s buy of rival knowledge.ai in 2024.
Keep Knowledgeable
Get Trade Information In Your Inbox…
Signal Up At this time
Sensor Tower has acquired cell app market intelligence rival AppMagic.
The agency mentioned AppMagic will function its new small and medium-sized enterprise providing following the deal. Phrases of the deal weren’t disclosed.
Like Sensor Tower, AppMagic gives estimates on cell sport and app income and downloads, in addition to offering knowledge on regional markets.
The acquisition represents additional consolidation within the cell app intelligence area by Sensor Tower, which beforehand acquired chief rival knowledge.ai in 2024.
Rivals merge
“At this time marks an thrilling chapter within the evolution of Sensor Tower’s cell app intelligence,” mentioned Sensor Tower co-founder and CEO Oliver Yeh.
“We look ahead to bringing collectively the AppMagic and Sensor Tower groups, know-how, and merchandise to ship a SMB providing that may assist all phases of the cell app and gaming ecosystem.”
AppMagic CEO and founder Max Samorukov commented: “Becoming a member of Sensor Tower opens up a brand new stage of functionality for AppMagic’s customers. Our clients will now be launched to richer knowledge and a broader view of the market than ever earlier than. For anybody attempting to know the place the market is transferring and methods to develop inside it, this can be a significant step ahead.”
Uncover and talk about the most recent trade tendencies and M&A offers at our Pocket Gamer Connects occasions, together with PGC Summit Malmo on Could twenty seventh to twenty eighth and PGC Barcelona on June fifteenth to sixteenth.
