Korean blockchain firm BPMG has bolstered its long-term technique with the announcement it’s specializing in integrating web3 mechanics into current titles with established participant communities, not launching new token-native video games.
The corporate is trying to keep away from certainly one of blockchain gaming’s persistent issues: the cold-start problem of constructing new video games, new communities and new token economies concurrently.
Reasonably than trying to create fully new web3-native titles from scratch, BPMG is leaning into video games that have already got scale, retention and recognisable IP.
Its gaming subsidiary Blomics operates a portfolio that features Cooking Journey, also called Chef Tycoon, which has surpassed 30 million cumulative world downloads, and Tales Runner, a long-running on-line racing sport with round 36 million world customers. The portfolio additionally contains the Korean artillery shooter franchise Fortress 3 Blue and MMORPGs EOS RED and EOS BLACK.
BPMG’s thesis is simple. If blockchain gaming is to achieve mainstream gamers, it might be simpler so as to add web3 participation layers to video games folks already know and play than to ask customers emigrate into fully new crypto-first experiences.
The corporate is doing this by POPLUS, its web3 group platform, and GHUB, its ecosystem utility token.
POPLUS is designed as a tokenized social and participation layer, permitting customers to earn rewards by gameplay exercise, content material creation, group engagement and peer interplay. GHUB sits on the centre of this technique because the platform’s core utility token.
Importantly, BPMG says it’s not attempting to revamp its video games round token economies. As an alternative, the strategy is to combine blockchain participation options into current live-service ecosystems, the place participant behaviour, social patterns and retention curves are already understood.
The corporate has additionally constructed POPLUS round a multi-chain infrastructure technique. Supported networks and interoperability companions embrace Base, Kaia, Soneium, Scroll and LayerZero. The intention is to scale back onboarding friction and provides the platform flexibility throughout completely different blockchain ecosystems.
The query now could be whether or not BPMG can use blockchain participation techniques to enhance day by day exercise, retention and ecosystem engagement with out disrupting the gameplay loops current gamers already worth.
If it might, its mannequin could supply a sensible blueprint for extending mature web2 sport IP by web3 infrastructure fairly than changing it outright.
