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After Netflix pulled the rug from under Monument Valley 3 six months after launch, its developer says it’s a ‘PC first’ studio: ‘we can build more direct relationships with our audience and community’

January 11, 2026
in PC
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Monument Valley was an award-winning phenomenon on cellular again in 2014 that made its solution to PC ultimately, as did its sequels and a number of other different video games by its developer, Ustwo. That studio has now apparently moved on from mobile-first improvement, as CEO Maria Sayans lately informed Cell Gamer.”What has modified extra lately is shifting our focus to ‘PC first’ in our future titles,” Sayans stated, “moderately than cellular first. This stems from a realisation that there’s a ceiling to how a lot you are able to do on PC and console when you’re perceived as a mobile-first sport, and that you simply make compromises each in product design and go-to-market methods when cellular is your lead platform.”The set off for this was Monument Valley 3, which initially got here out solely on Netflix, being faraway from the service a mere half a yr after launch. “After working with Netflix for a number of years creating Monument Valley 3, the sport launched in December 2024 with a powerful advertising and marketing marketing campaign behind it,” she stated, “and 6 months later they informed us they wished to take it off the service. Quite a lot of video games had been taken off the service on the identical time, so I assume it’s associated to the evolution of their content material technique and priorities.”

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So yeah, unsurprising that Ustwo needs to maneuver away from a platform so more likely to yank the bottom from beneath them with out discover. Somewhat than making video games for Netflix and Apple Arcade first and porting them later, the studio needs to make its video games multiplatform from the get-go, with launches on PC as the first step. “When it comes to platform, the shift is that we now suppose as PC as the bottom, the place we will construct extra direct relationships with our viewers and group,” Sayans stated.If, like me, you solely know Ustwo for Monument Valley—a nice puzzle sport about mazes product of Escher-esque optical illusions, with snacky ranges well-suited to telephones—the studio can be accountable for a surreal turn-based techniques sport set inside somebody’s thoughts in addition to a nature-loving picture safari that is serving to the atmosphere in the true world.Preserve updated with a very powerful tales and the perfect offers, as picked by the PC Gamer group.



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Tags: AudiencebuildCommunityDeveloperDirectlaunchMonthsMonumentNetflixPulledRelationshipsrugstudioValley
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