Xsolla indicators deal to sponsor Stevenage till the 2027 to 2028 season.
Partnership will see Xsolla be the official membership sponsor, shirt sponsor and gaming associate.
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Video games e-commerce firm Xsolla has prolonged its sponsorship of English League One soccer membership Stevenage FC to 2028.
An announcement mentioned the prolonged and improved settlement will see Xsolla be the official membership sponsor, shirt sponsor and gaming associate till a minimum of the 2027 to 2028 season for each the lads’s and ladies’s groups.
The corporate can even characteristic prominently on official YouTube content material, social media channels, the LED perimeter and screens, digital programmes and formally licensed video games. Digital and matchday activations are additionally deliberate, whereas Xsolla has donated its shirt emblem rights to video games charity SpecialEffect to be used in a minimum of one sport this season.
Connecting video games, sport and tradition
“Xsolla got here on board for the 2024 to 25 season, shortly recognising the worldwide potential of our membership and our distinctive crossover enchantment to soccer followers and players. Their choice to increase the partnership is a large endorsement of what we’re constructing right here,” mentioned Stevenage FC director Stuart Dinsey.
Xsolla chief advertising and development officer Berkley Egenes commented: “Stevenage FC shares in our mission and fervour for creating connections, fostering innovation, constructing a loyal group and bringing alternatives collectively to assist everybody to benefit from the sport.
“This partnership with the membership goes far past a emblem – it’s about connecting video video games, sport and tradition collectively in new and thrilling methods. We’re honoured and proud to proceed on this journey collectively to share the love for video games on and off the pitch.”
We beforehand spoke with Xsolla chief advertising officer Berkley Egenes final 12 months concerning the sponsorship and the soccer membership’s historic gaming connections.
