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SuperScale has raised $1.2 million to assist the launch of its new analytics service SuperPlatform.
The toolset goals to carry collectively information factors inside a video games enterprise from over 40 sources throughout advertising, product and finance right into a single AI-powered analytics platform.
Options embody predictive modelling, automated information well being monitoring and a ‘command centre’ that allows executives and traders to mannequin shifts in technique.
‘Cashflow optimistic’
The platform was soft-launched in August 2024 and at the moment has greater than 60 studios signed up. The transfer represents a shift to the SaaS mannequin for the corporate, which famous it has “already turn into cashflow optimistic” following the instrument’s launch.
SuperScale’s funding spherical was led by present traders together with Throughout Personal Investments, LevelUp Ventures, Zero One Hundred, and Enterprise to Future Fund, in addition to new investor Strecko Investments.
The agency is at the moment extending the funding spherical by an additional $2.15m by the top of 2024. The funding comes over a yr after SuperScale raised $5.4m in a Sequence A.
“Apple’s privateness adjustments and the post-pandemic droop rocked the video games business,” mentioned SuperScale founder and CEO Ivan Trančík.
“CEOs, CFOs and traders have been stored up at evening, scrambling to implement radically totally different enterprise methods throughout their organisations. By consolidating important instruments and analytics into one platform, we give studios of all sizes the peace of thoughts to belief their enterprise information once more, whereas decreasing the necessity for a number of platform instruments or expensive inside options.”
He added: “SuperPlatform is our flagship SaaS providing and is the fruits of eight years of inside growth, encompassing all of the instruments and fashions developed by SuperScale. It has already delivered report income to our companions as a part of our present complementary options and, by providing it as a unified platform, we will empower a wider vary of studios to realize unprecedented outcomes.”
PocketGamer.biz will publish a full interview with Trančík later immediately.
