Sega is launching a brand new retailer in Tokyo, Japan: Sega Retailer Tokyo.
Sega did not share any specifics when it introduced the information on social media, however the brand new retailer is predicted to open in Shibuya’s Parco division advanced, close to the official Capcom retailer, a Pokémon Middle, and Nintendo Tokyo, too.
Sonic Racing: CrossWorlds – Official Crossover Trailer | Summer time Sport Fest 2025.Watch on YouTube
The accompanying 18-second teaser would not give a lot away, sadly, however Sega’s transmedia boss Justin Scarpone instructed VGC final yr that it was time to place the Sega model – and never simply Sonic – “in entrance of shoppers”.
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“Our portfolio could be very broad, however the frequent thread is the Sega model,” Scaprone mentioned on the time. “Sega already has a stunning quantity of fandom as a model, and we have to take care of these followers and provide new experiences to them, whereas placing the stamp of Sega on it extra proudly.
“It is actually thrilling, and we have to do much more of that, as a result of Sega is a client model that’s surprisingly not in entrance of shoppers sufficient. Sonic is, however Sega is not.”
A second retailer can also be anticipated to open in Shanghai, however as but there is not any information of an enlargement into Europe or America.
Alex lately caught up with Takashi Iizuka, the Sonic sequence producer who first labored on the franchise simply two years into his profession and has caught with the blue blur for all these years.
