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UK shopper spending on video video games reached £7.6 billion ($10.1bn) in 2024, greater than double the £3.5bn ($4.6bn) spent in 2013.
That is in line with Ukie’s 2025 Client Market Valuation report which confirmed that cell video games software program grew by 8.1% to £1.7bn ($2.2bn), greater than doubling over the previous decade.
Furthermore, boxed software program gross sales dropped by 34% year-on-year, persevering with a decade-long decline as shoppers more and more favour digital codecs.
Moreover, digital codecs continued to dominate, rising by 3.5% in keeping with broader societal shifts. Ukie stated that whereas the console market skilled a notable decline, equipment and PC {hardware} noticed progress.
{Hardware} gross sales
However, recreation {hardware} gross sales declined by simply over 5% in 2024, with console gross sales dropping 24% because the market matured and older methods phased out.
PC and VR {hardware} posted modest beneficial properties, whereas equipment and peripherals noticed a powerful 14% year-over-year improve. Ukie’s report discovered {that a} 5.1% dip in This fall {hardware} gross sales was primarily pushed by decreased demand for the Nintendo Swap.
In the meantime, spending on recreation tradition fell 13% throughout all classes, influenced by broader market developments and rising ticket and subscription costs, highlighting affordability as a key focus for future shopper methods.
Progress alternative
Ukie has urged the federal government to again the UK video games business to safe a £500m ($668m) progress alternative or threat seeing expertise, innovation and IP slip away to better-funded worldwide opponents.
“The UK video games business is a worldwide success story, however we will’t take that success with no consideration,” stated Ukie CEO Nick Poole OBE. With sensible reforms, we will unlock £500 million in new income, create 6,000 expert jobs, and supercharge the UK’s digital economic system.
“But when we delay, we threat dropping that prize to opponents abroad. Now could be the time to press begin on progress. The UK has the expertise, the tales, and the studios.
“What we want now’s daring assist to match our ambition. If the federal government is critical about backing digital progress, then backing video games is the place to start out.”
