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Niantic’s Pokémon Go has recorded its highest participant spending of the yr up to now through the Pokémon Go Tour Unova – World weekend.
The newest instalment within the annual Tour sequence – this time with a give attention to Unova Pokémon from Nintendo DS video games Black, White, Black 2 and White 2 – passed off on March 1st and 2nd, 2025 and noticed Pokémon Go earn $19.8 million.
The determine comes in response to AppMagic information, combining gross participant spending between the App Retailer and Google Play, that means true earnings had been seemingly increased nonetheless when together with funds made on Pokémon Go’s internet store.
Shiny incentives
Pokémon Go Tour: Unova – World adopted shortly after February’s paid real-world Tour: Unova occasions in Taiwan and the US.
As has change into a yearly custom, the World model supplied gamers worldwide a delayed alternative to seize and battle the identical Pokémon species from Unova free of charge, albeit with out the identical stage of group interplay supplied in individual.
Paid tickets had been additionally obtainable for Unova – World to unlock additional rewards and earn an unique encounter with the extremely uncommon Legendary Pokémon Victini.
An extra $4.99 buy was additionally obtainable for brand new Masterwork Analysis, which granted entry to a paid-only quest line finally main to a different Legendary encounter, this one with a shiny Meloetta.
Although Meloetta has existed in the primary sequence video games since 2011, its shiny model was by no means obtainable previous to October 2024. At the moment it was lastly launched as a reward within the storage app Pokémon House, unlocked by finishing all the Scarlet and Violet PokéDex of over 650 Pokémon.
A one-off buy in Go just some months later was seemingly way more achievable for a lot of.
Gross participant spending within the days earlier than and through Unova – World
Pokémon Go’s every day income verged on $10m on March 1st, up 46% over the day prior and making this its most profitable day of 2025 up to now. Spending hardly slipped in any respect on March 2nd, at $9.8m, incomes Pokémon Go Tour: Unova – World its most profitable days since July 14th, 2024, when income hit $11.1m.
Unova – World additionally outperformed final yr’s Sinnoh – World occasion, the earlier instalment within the Tour sequence which passed off on February twenty fourth and twenty fifth, 2024. These two days noticed Go earn $18.6m, roughly 6% lower than the 2025 version.
Though, Unova – World’s $19.8m nonetheless got here simply in need of Hoenn – World’s $20m in 2023.
Victini and varied in-game objects had been obtainable through the paid Tour Move
With staple shiny Legendary Pokémon encouraging gamers to spend on Raids, limited-time quests protecting gamers logged in, themed Pokémon species lineups tapping into nostalgia and series-wide rarities obtainable for a value, it’s evident that Niantic has the system all the way down to make Tour occasions a hit.
Unova – World was no exception, additional establishing Tour as one in every of Go’s largest occasions of the yr, typically solely behind the anniversary.
The system has additionally been examined in Niantic’s second-biggest AR sport, Monster Hunter Now, to “roaring success”.
