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As soon as once more it is that point of 12 months the place all of us begin feeling reflective and look again on the 12 months simply gone.
So to that finish, we thought we would ask our Cell Professionals – a set of video games business specialists – a number of questions in regards to the 12 months passed by. Right here we ask:
What had been the largest video games business tendencies of 2023?
You possibly can learn half one proper right here.
Uncover extra in regards to the newest video games business tendencies at Pocket Gamer Connects London on January twentieth to twenty first, 2025.
There is no such thing as a doubt that there have been components of the business that struggled – and but, there have been additionally vivid spots for recreation builders that embraced digitally-native, real-money rewards to drive engagement and retention. It is a pattern I anticipate to proceed.
Rewarded UA has for positive been a giant pattern in 2024 and offered a vivid spot in an in any other case bleak 12 months for cell gaming UA.
I’m not simply saying that as a result of we’re part of that house and had an excellent 12 months, different firms providing rewarded visitors additionally appear to be doing nice, which I like to see, as we’re nonetheless within the large blue ocean section of this market.
There’s a lot potential for bettering person engagement with rewards and I’m positive subsequent 12 months will probably be even higher.
Vladimir Markov
CEO
at High App Video games
This 12 months’s key pattern has been a decline in recreation retention charges coupled with rising visitors prices. On this context, Ludus has emerged as a real phenomenon. The truth that our product demonstrates progress even in in the present day’s difficult market situations is nothing in need of miraculous.
On the event aspect, AI and generative applied sciences has been a dominant theme. Everybody has been on the lookout for methods to combine it into manufacturing and content material creation.
Nonetheless, it is honest to say that nobody has totally cracked the code but. We have additionally been experimenting with these applied sciences and plan to include them into our future video games.
Kian Hozouri
COO & Co-founder
at ByteBrew
This 12 months we witnessed a defining shift from hypercasual to hybridcasual video games, revolutionizing in-game monetization methods. Studios moved away from a purely ad-based income mannequin towards a balanced mixture of in-app purchases and in-game adverts.
This design transition introduced new challenges, significantly round growing content material and mechanics to assist this hybrid strategy successfully.
Joanne Lacey
COO
at AdInMo
As predicted, there’s little question 2024 has been a troublesome 12 months for the video games business at massive.
Nonetheless, there’s additionally been loads of constructive modifications inside the free-to-play ecosystem: hybridcasual video games are actually firmly established and there’s been a visual mindset shift in direction of monitoring lifetime worth of gamers and long-term progress.
Álvaro Pinto
COO and Co-Founder
at Aptoide
In our enterprise – video games distribution and monetisation – we see a transparent pattern of recreation builders and publishers investing in various distribution and monetisation. Different shops distribution, internet payshops, and many others. are simply examples of a pattern that we imagine will develop in 2025.
Dominic Ridley
Founder and Director
at Clear Angle Studios
2024 has been an excellent 12 months for bringing genuine digital likenesses to video games.
Titles like Justice League: Kill the Suicide Squad delivered outstanding facial animation, and I anticipate seeing related high-fidelity facial performances in subsequent 12 months’s releases, akin to Dying Stranding 2 and GTA VI.
Christian Lövstedt
Normal Supervisor
at Midjiwan
Third-party shops are beginning to achieve visibility on account of legislative modifications.
AI is changing into an integral a part of on a regular basis work life.
