How Savvy aims to grow its games empire after $3.5bn Niantic deal

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The Dubai Sport Expo Summit powered by Pocket Gamer Connects returns on Could seventh to eighth 2025, providing an opportunity to achieve insights into the world’s fastest-growing video games market, MENA.
Take a look at extra tales from PocketGamer.biz’s MENA Month particular, the place we interview the highest firms and delve into the funding panorama, proper right here.
With the backing of Saudi Arabia’s Public Funding Fund (PIF) to the tune of $37.8 billion, Savvy Video games Group swiftly grew to become one of many world’s richest video games firms.
But it surely’s needed to begin from scratch. First it constructed up its esports enterprise with the purchases of ESL, FACEIT (now the ESL FACEIT Group), Vindex and an funding in VSPO. In 2023, it then splashed $4.9bn to accumulate cellular video games writer Scopely – a deal that arguably appears like a cut price now due to the big, multi-billion greenback success of Monopoly Go.
Savvy’s cellular video games operations at the moment are run by way of Scopely management, which, backed by the Saudi firm’s funds, just lately spent $3.5bn on Pokémon Go developer Niantic’s video games enterprise, bringing over its video games groups, the flagship IP, in addition to Monster Hunter Now and Pikmin Bloom.
Niantic and Savvy each have expertise working prime licences, and whereas Pokémon Go’s finest days could also be behind it, it stays a extremely profitable title. In response to Scopely, income for the title has risen every year in the course of the previous three years.
“We maintain Scopely very unbiased and autonomous in all of their enterprise operations.”Brian Ward
Knowledge estimates from market intelligence companies Sensor Tower and AppMagic present a decline, although Niantic might make vital income by way of its net store, in addition to different sources comparable to location sponsorships.
Some business hypothesis has put the onus on this being a Savvy acquisition, with the purpose of bringing the Pokémon status to Saudi Arabia. Talking to PocketGamer.biz, Savvy Video games Group CEO Brian Ward says it is a Scopely deal.
“We supplied the funding proper basically,” he states, including. “Nothing goes to Saudi Arabia.
“It’s an American firm and it’s being purchased by an American firm. And as you already know, we maintain Scopely very unbiased and autonomous in all of their enterprise operations and every thing. We’re only a shareholder principally.”
How Savvy sees the partnership
Ward says Savvy’s M&A plans over the past year-and-a-half has been “by way of the lens of Scopely”. The group has been trying to assist assist the writer to find a class main title, or crew able to making such a recreation.
Scopely appears at “a whole bunch and a whole bunch” of potential offers every year, he says. These choices are then mentioned, together with the professionals and cons, “and we go from there”.

However how does that slot in with Savvy Group’s personal ambitions?
“Nicely our mandate is to construct a number one video games and esports firm,” says Ward. “And on the video games facet our technique and philosophy, the means to getting there, is basically inorganic M&A. And if we are able to discover one, two, three or 4 genre-leading titles in large classes and amass these…
“In case you consider Activision Blizzard. Activision is actually Name of Obligation, Blizzard is actually World of Warcraft – in fact there are a few different titles – and King is actually Sweet Crush. And should you can accomplish that form of final result with genre-leading titles, then you possibly can construct a really helpful video games enterprise. In order that’s our technique.”
He provides: “Any title that’s quantity three to quantity 10 would possibly earn money, however it’s probably not going to maneuver the needle when it comes to firm valuation.”
New platforms
Now that Savvy’s cellular division has grown sharply by way of $8.4bn in offers for Scopely and Niantic, the group is popping its eyes to PC and console.
“That might be by way of the lens of Scopely, however there might be one thing that is not in Scopely’s wheelhouse additionally, however hopefully we’ll determine that out shortly,” says Ward.
When requested if net gaming, an rising development over the previous 12 months, was on its radar, Ward says there hadn’t been many discussions associated to it.
“We’re not in a rush to deploy capital. It’s about making one of the best selections.”Brian Ward
Beforehand Ward has stated that Savvy is taking a measured method to M&A. Maybe that technique was most notable when it pulled the plug on a $2bn funding in Embracer Group.
However given Savvy Video games Group has been round for just a few years now and has had time to try all of the alternatives out there, what’s it ready for with regards to additional making offers?
“We’re not in a rush to deploy capital,” states Ward. “It’s about making one of the best selections. Between Scopely and us, and different elements of our ecosystem, we do discuss to loads of firms on a regular basis and attempt to keep in contact with individuals.
“However executing on this technique does take a protracted time period and never every thing is actionable. There is perhaps nice firms that aren’t accessible, there’s no risk of coming into right into a partnership with them right now, and it is perhaps two years down the street, or by no means in any respect.
“…We’re probably not ready for something. It’s simply in search of the suitable and finest alternatives.”
Native progress
One in every of Saudi Arabia’s ambitions with its video games investments is to develop its native video games and tech industries. Savvy has arrange its personal inner improvement crew Steer Studios, whereas its M&A exercise has helped feed into that technique, with Scopely organising a brand new studio in Riyadh named Mirai, headed up by business veteran Charity Pleasure.

Previous to Scopely’s acquisition of Niantic, the Pokémon Go developer had additionally penned a Memorandum of Understanding with Savvy to assist its growth into the MENA-3 area, together with establishing regional operations in Saudi Arabia, UAE and Egypt.
“We do search for these alternatives to see if there’s a very good match,” says Ward, explaining that Scopely’s Mirai studio is beginning with a concentrate on QA.
The acquisitions of Niantic, Scopely, ESL FACEIT, Vindex and VSPO mixed quantity to greater than $10bn in spending to this point for Savvy Video games Group.
Given it began life with $37.8bn within the financial institution, we are able to count on to listen to about extra offers from the Saudi Arabia-owned group within the coming years, probably for among the world’s greatest names.

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