AppMagic’s Monetisation Report 2025 has revealed a lower in funds and whole income generated by video games on the Google Play Retailer.
Income has risen by 5% on the App Retailer and 46% from DTC.
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The variety of in-app purchases being made on Google Play is reducing, down by 29% in RPGs and 50% in on line casino video games.
Based on AppMagic’s Monetisation Report 2025, Google Play has been hit tougher by a lower in funds than the App Retailer.
In total income, Google Play has declined by lower than 1% whereas the App Retailer has grown by 5% this yr, resulting in a median improve between the main shops of barely over 3%.
AppMagic famous main development for the hypercasual style, up 88% in income year-over-year, however midcore and informal video games solely grew by as much as 3%.
“In comparison with final yr, the cell video games market has not modified dramatically,” AppMagic acknowledged.
DTC: a software or a pattern?
Income from direct-to-consumer and different cost strategies has grown by 46%.
Nevertheless, regardless of legislative modifications feeding into the DTC pattern, fewer top-performing video games really utillised this income stream within the first half of 2025. The truth is, solely 62 of the 100 top-grossing video games leveraged direct-to-consumer choices, versus 72 in 2024.
The cell market intelligence platform advised DTC is “a secure software” for supporting older video games, however that “newcomers are in no hurry to combine different cost techniques”.
Technique rises, RPGs fall
AppMagic additionally highlighted market modifications by style, resembling technique income rising by 21% on Google Play and 28% on the App Retailer between October 2024 and September 2025. Sure “main new titles” contributed to this rise, with the report including how the cardboard sport subgenre grew by 213%.
This was doubtless in reference to Pokémon TCG Pocket, some of the profitable new cell video games since its launch in October 2024 and a title which outpaced Pokémon Go to the $1 billion mark.
Within the technique style, “just one area of interest demonstrated a transparent damaging pattern”, specifically MOBAs. In the meantime, card battlers, turn-based technique video games and 4X technique video games all grew.
The RPG style, in the meantime, noticed total declines between 15% and 30% throughout all areas, with solely roguelike and tactical RPG niches observing any development.
AppMagic highlighted ONEMT’s Mech Assemble: Zombie Swarm, Habby’s Archero 2, and Bandai Namco’s SD Gundam G Era Everlasting as standout examples, all launched in 2025.
Within the on line casino style, Monopoly Go was a standout for bolstering common income per paying person, besides the style’s whole income fell by nearly 8% on each main shops.
The complete report additionally highlights figures like D90 ARPPU, which was down 42% for RPGs on Google Play.
