ESL FACEIT Group (EFG) has signed a cope with on-line playing platform CHEXX because the official betting companion for its Counter-Strike 2 (CS2) and Dota 2 esports tournaments all through 2026.
EFG stated the partnership will “elevate the esports fan expertise” and produce CHEXX’s “progressive, emotionally-driven betting expertise to a worldwide neighborhood of followers.”
The ‘elevated’ experiences embody a number of interactive options built-in into EFG broadcasts, together with giveaways and bonuses. CHEXX stated it is going to provide followers restricted merchandise, digital collectibles, and different high-value rewards.
Chexx is now the official bettng companion for EFG’s Dota 2 and CS2 tournaments. Picture Credit score: ESL FACEIT Group
Injecting Emotion With Relentless Generosity
The CHEXX staff acknowledged, “Partnering with ESL FACEIT Group (EFG) is a significant assertion for CHEXX. We’re not simply inserting a emblem; we’re injecting emotion into the sector.”
The Curacao-licensed crypto playing platform emphasised the way it will deal with enhancing the fan expertise.
The staff added, “Our purpose is to boost how followers stay esports—the collective gasps, the stunning upsets, the pure pleasure. With our ‘GO NEXXT’ mentality, we need to supercharge that keenness with relentless generosity, surprising moments, and a model that actually will get it.”
GO NEXXT is described as “an limitless circulate of daring concepts and engagement.” Concrete particulars of what precisely it includes weren’t given, however the press launch continued to emphasize that the playing firm “will flip each match into an unforgettable expertise for EFG followers.”
The partnership follows a number of different offers between esports organizations and betting companions lately. League of Legends staff G2 Esports signed a cope with French betting platform Winamax, following 1xBet agreeing a deal to sponsor Valorant staff MIBR.
Riot Video games authorized betting sponsors for Valorant and League of Legends groups final yr. Valve, in the meantime, additionally permits playing corporations to sponsor groups, however has restricted groups and match organizers from selling pores and skin playing and case opening websites.
Critics argue that elevated publicity to playing in esports comes with dangers to sporting integrity. CHEXX can be unlicensed in lots of markets, together with the US, UK, and Europe. Though customers could discover methods round this by utilizing VPNs.
Fan Expertise Above All Else
Daniel Mauritz, SVP Model Partnerships at EFG, centered on CHEXX’s capacity to boost the fan expertise.
He acknowledged, “At ESL FACEIT Group, we’re searching for companions who prioritise the fan expertise above all else.”
Mauritz went on to emphasise the platform’s ‘GO NEXXT’ philosophy, which he stated “aligns with our mission to push the boundaries of esports leisure.”
He added, “By integrating their progressive platform into our Counter-Strike and Dota 2 circuits, we’re providing our international neighborhood a extra immersive and rewarding solution to interact with the world’s most elite competitors.”
