This 12 months marks the thirtieth anniversary of the Pokémon sequence, and a brand new star-studded Tremendous Bowl advert that includes a duet with Jigglypuff and Girl Gaga has kicked off the celebrations. The business featured different celebrities, like comic Trevor Noah, Blackpink singer Jisoo, By no means Have I Ever actor Maitreyi Ramakrishnan, and extra discussing their favourite Pokémon. Pokémon Day — the franchise’s official birthday — is simply across the nook on Feb. 27, and followers have been speculating on what kind of bulletins it is going to carry. 2026 is already shaping as much as be an thrilling 12 months for the fandom, with Pokémon Lego units in retailer later this month, and life-sim Pokémon Pokopia arriving in March. Different bulletins, like a launch date for Pokémon Champions, are nearly actually on the horizon, however with such a milestone birthday, it is seemingly the corporate has some particular surprises up its sleeve.
The business serves because the launch of a brand new yearlong “What’s Your Favourite?” marketing campaign. After a beautiful duet between Girl Gaga and Jigglypuff (the singer’s favourite), the business’s stars all shared their very own favourite Pokémon, which have been as follows:
Trevor Noah – Psyduck
Jisoo – Eevee
Lamine Yamal – Zygarde
Charles Leclerc – Arcanine
Younger Miko – Gengar
Maitreyi Ramakrishnan – Luxray
It is mentioned that each Pokémon is somebody’s favourite, and that is simply what the occasion is all about. “It’s a query that sparks passionate dialogue and reminds followers that regardless of who they’re, there’s a Pokémon for them,” mentioned Kenji Okubo, president of The Pokémon Firm Worldwide, in a press launch. Okubo said that 2026 could be “a 12 months packed stuffed with fan-focused celebrations,” starting with a brand new Pokémon Go characteristic. As of Feb. 8, Pokémon Go gamers can add their favourite Pokémon into pictures, and are inspired to share them on-line with the hashtag #Pokemon30. Day Out and Evening Out occasions are additionally within the works, the place, in line with The Pokémon Firm, “Trainers will have the ability to get pleasure from numerous fan-focused experiences that encourage the bigger group to come back collectively in actual life.” Day Out occasions will deal with family-friendly actions, whereas Evening Out occasions are geared towards older followers. At present, there is not any different details about the timing or location of those occasions.
Girl Gaga’s involvement within the current marketing campaign does elevate questions on her involvement in a extra prolonged Pokémon promotion all year long — it would not be the primary time the corporate has paired up with a pop star to rejoice. For the franchise’s twenty fifth anniversary, Katy Perry partnered with The Pokémon Firm to launch a brand new single and music video with Pikachu. This was half of a bigger challenge, Pokémon 25: The Album, which additionally had contributions from artists like Publish Malone and Vince Staples. No matter whether or not there’s extra Girl Gaga (feat. Jigglypuff) sooner or later, 2026 is ramping as much as be a really memorable 12 months for followers.
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