ByteDance is promoting Moonton the developer of Cell Legends: Bang Bang to Savvy Video games Group for round $6 billion.
Moonton was acquired by ByteDance in 2021 for roughly $4 billion.
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ByteDance is about to promote Moonton to Savvy Video games Group in a deal valued at round $6 billion, in accordance with Bloomberg.
Moonton, the developer behind Cell Legends: Bang Bang and its quite a few spin-offs like Magic Chess: Go Go, was acquired by ByteDance again in 2021 for roughly $4 billion as a part of the corporate’s push into the video video games market.
In accordance with the Bloomberg report, folks conversant in the deal stated it may very well be accomplished within the “close to future.” A Reuters report additionally said that Zhang Tunfan, CEO of Moonton, had stated the corporate’s administration construction would stay unchanged following the deal.
Over latest years, ByteDance has been stepping again and cutting down its gaming ambitions. In 2023, it restructured its video games division and started exploring a possible sale of Moonton to refocus on its core enterprise areas. The corporate is now closely invested in exploring generative AI.
Savvy Video games enlargement
The acquisition represents one other important enlargement for Savvy Video games Group, which is owned by Saudi Arabia’s Public Funding Fund and has been investing closely within the video games market over latest years.
In 2023, Savvy Video games Group acquired Monopoly GO! Maker Scopely for $4.9 billion. In 2025, Niantic’s video games enterprise was acquired by Scopely, bringing it beneath the Savvy Video games umbrella.
