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Blizzard Leisure’s renewed partnership with NetEase has given the Chinese language agency extra decision-making energy.
Based on a report by Yicai World, noticed by Niko Companions, Blizzard’s US headquarters has additionally streamlined its overview course of to higher accommodate the Chinese language writer’s enter.
“Completely different preferences”
The information follows Blizzard’s president Johanna Faries go to to China to strengthen partnerships and interact with regional staff on her one-year anniversary within the function.
Each corporations resumed operations in April 2024 after their 2022 fallout. NetEase’s venture chief Wei Kai stated that the US developer’s elevated flexibility may result in China-exclusive content material, together with culturally impressed skins.
“Blizzard’s staff recognises that Chinese language gamers have totally different preferences from Western gamers,” stated Wei.
They added that it’s vital for the native operations staff to speak extra concepts to the event staff to assist them perceive Chinese language gamers’ wants.
