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AppLovin-owned cellular app measurement and advertising and marketing agency Alter has appointed former chairman Andrey Kazakov as its new CEO.
He replaces Simon Dussart within the prime function, although no point out of the previous chief govt was was supplied within the announcement on Saturday.
Kazakov beforehand based Acquired.io in 2017, which was later bought by Alter. His final place on the firm was chairman, earlier than he moved to AppLovin as VP income, non-gaming following the acquisition of Alter.
“Necessary modifications”
The change of CEOs comes amid an unspecified variety of layoffs on the firm. In a press release, Kazakov stated there had been “vital modifications” at Alter because it seems to run an “engineering-first” firm. No direct point out of the redundancies was supplied.
“I see nice potential to run Alter as an engineering-first organisation that innovates and brings extra practical capabilities to our clients,” he stated.
“Advertising efficiency knowledge and enabling clients to leverage it stays the primary purpose advertisers companion with MMPs. So, we’re centered on bringing extra AI and automation to the MMP enterprise.
“Whereas MMPs allow advertisers to entry their knowledge, enterprise choices are made and executed outdoors of it and that is a transparent alternative for us to execute on. I strongly really feel the MMP business has stagnated in recent times and we’re going to focus fully on increasing advertisers’ capabilities and offering them with a aggressive edge to develop their enterprise.”
