Seven reasons why you can’t ignore the MENA market

The MENA area is the fastest-growing video games market with Dubai serving as a gateway to the Center East
The distinctive cultural and historic sights in Jordan present enriching experiences exterior of labor hours

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The Center East and North Africa (MENA) market is quickly rising as a worldwide hub for innovation, notably within the video games trade. Listed here are seven compelling the reason why this area presents important enterprise alternatives.

Quickest rising video games market surpassing international progress and providing huge potential within the area.

The MENA area is presently the fastest-growing video games market globally. Market analysts Newzoo reported that the MENA video games market grew in income by 4.7% in 2023, in comparison with international progress of simply 0.6%. The MENA-3 international locations (Saudi Arabia, UAE and Egypt) alone accounted for $1.92 billion of income. With a younger inhabitants and rising cellular and web utilization, the video games trade is poised for large progress, providing profitable alternatives for companies.

Strategic entry to tens of millions of avid gamers with unmatched enlargement alternatives.

Over 65 million Arabic-speaking avid gamers stay within the MENA area. Dubai, with its central geographical location and political stability, offers a superb place to begin for exploring the entire area. Google’s forthcoming Blue-Raman cable, the brand new knowledge line connecting Europe to Asia, will land in Aqaba in Jordan this 12 months, bringing alternatives for high-speed knowledge centres and the enterprise that comes with them. 

Untapped expertise pool and innovation potential backed by over a decade of devoted programmes and cutting-edge instructional initiatives.

The area boasts a burgeoning expertise pool able to driving progress and innovation. Initiatives like The Gaming Lab in Jordan, which has been nurturing native expertise for over 13 years, and the implementation of games-related instructional programmes at universities like HTU and Digipen, be certain that companies getting into the market have entry to a talented workforce.

Authorities help and partnerships within the MENA area is investing closely within the video games trade, creating jobs and boosting GDP.

The MENA area advantages from robust governmental help for the video games trade. A number of international locations within the MENA area have set formidable objectives for the video games trade, with funding to assist. Dubai launched a video games programme which goals to create 30,000 jobs over the following decade and enhance the trade’s GDP contribution by $6 billion by 2027.
Equally, Jordan’s five-year authorities plan is to turn into MENA’s esports powerhouse, creating 3,000 sector-related jobs and making certain that esports contributes 1% to GDP within the subsequent 5 years. A part of Saudi Arabia’s Imaginative and prescient 2030 consists of investing $38 billion in video video games by its Public Funding Fund.
Saudi Arabia’s Savvy Video games Group acquired award-winning cellular video games firm Scopely for a cool $4.9 billion {dollars}, exhibiting the dimensions of funding. Strategic partnerships, akin to Xsolla’s collaboration with Savvy Video games Group, spotlight the investments being made to bolster the trade, making a beneficial surroundings for enterprise.

Increasing esports panorama provides thrilling opportunites, with rising occasions, audiences, and a quickly increasing participant base.

Esports is gaining important traction within the MENA area, with a rising variety of occasions and a quickly increasing viewers. Jordan itself has numerous gamers. Established in 2019, the Jordan Esports Federation has grown quickly and gained worldwide recognition, and an official advisory committee plans to develop esports to 1,500 gamers, coaches and referees. The area’s thriving esports neighborhood provides companies alternatives to have interaction with this enthusiastic market. 

Gateway to rising markets, Jordan’s strategic location provides entry to the MENA market and increasing alternatives in Africa and Asia.

Dubai is a specific gateway to the MENA area and is a path to different rising markets. Establishing a foothold right here offers shut entry to markets in Africa, Asia, and past, enabling companies to increase their attain. 

Dubai is a unbelievable place for a ‘workcation’ combining enterprise alternatives with wealthy cultural experiences and iconic landmarks.

A workcation in Dubai provides not solely potential enterprise success, enabling you to increase your networking alternatives and achieve entry to various markets, but additionally an unforgettable journey expertise. Dubai is now recognized to stay and breathe a way of immense chance and innovation.
Between its unparalleled shoreline, stunning desert and luxurious cityscapes, what was as soon as a really small fishing village within the Arabian Gulf has now turn into one of many prime modern, cosmopolitan cities within the globe. Dubai is one among seven emirates making up the United Arab Emirates and is residence to a few million folks of over 200 various nationalities.
Be part of us for the Dubai GameExpo Summit
For these trying to capitalise on these alternatives, attending the Dubai GameExpo Summit this Could seventh and eighth is a superb method to get entangled. This occasion provides a novel platform to attach with key trade gamers, discover the newest developments, and achieve insights straight from the guts of the MENA video games market. It is the proper alternative to ascertain priceless connections and place your corporation for fulfillment on this quickly rising area.

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