Final 12 months, Asahi Breweries revealed its new canned cocktail referred to as the Mirai no Lemon Bitter. Who higher to market than the one-winged angel himself? That’s apparently a thought that crept into the top of somebody on the beer firm’s advertising and marketing staff, and all I can say is, “Hell yeah.”
Asahi’s new collaboration with Sq. Enix was revealed by Famitsu, and it comes full with the Closing Fantasy VII villain utilizing his super-long Masamune to cut up some lemons for the shochu-based cocktail. Right here is the complete 20-second advert, which is method cooler than these NÜTRL Vodka Seltzer “Preserve It Tasty” commercials Anheuser-Busch subjected everybody to final 12 months. And in contrast to most canned cocktails, the Mirai no Lemon Bitter has a secret ready beneath its lid simply ready to be revealed each time you crack one open: an precise lemon slice. That is no joke. Asahi reportedly spent nearly 4 years creating this know-how.
“Getting the strong meals into cans was the primary problem,” wrote the Yomiuri Shimbun in 2025. “A machine to insert lemon slices into cans was developed from scratch. Via trial and error, together with dented cans and lemons not becoming, the staff spent two years enhancing the machine’s accuracy in sealing 600 cans in a minute.”
If anybody is aware of about patiently working for years to carry a grasp plan to fruition, it’s Sephiroth. Cheers to the one and solely. He’s earned it.
