AppsFlyer’s Edik Mitelman and Adam Sensible spoke on stage at PGC London 2026.
They mentioned discovering customers’ spending habits exterior of video games, and the legality of doing so.
Keep Knowledgeable
Get Trade Information In Your Inbox…
Signal Up In the present day
AppsFlyer representatives took to the stage at Pocket Gamer Connects London final month to debate purchaser alerts and alternatives to succeed in high-value gamers.
SVP and GM, information collaboration platform Edik Mitelman highlighted these potentialities by utilizing AppsFlyer, claiming current developments in know-how have opened up alternatives that weren’t accessible a couple of years in the past.
“You get customers primarily based on their actual spend in the true world and what they actually do with their bank cards, after which you’ll be able to go wild,” he stated.
For instance, an AppsFlyer buyer might particularly embody a component in a advertising and marketing marketing campaign to purpose at somebody they know will probably be .
“You retarget them as a result of you realize they spend some huge cash on Barbies, so now you’ll be able to have a artistic with a Barbie on it,” he gave for example.
Legality and alternative
Through the hearth chat with AppsFlyer international director of product Adam Sensible, Mitelman defined that the corporate’s partnership with MasterCard and different monetary establishments permits builders to “decide and select” forms of participant primarily based on spending.
“So, you come and also you say, ‘I would like all of the folks in North America who spend between $100 and $1,000 on an App Retailer’,” he stated.
In response, Sensible posed an necessary query: “How is that this authorized?”
“That’s the primary query we at all times get requested,” answered Mitelman. “The information clear room piece is what permits this to be authorized, audited, non-public, consented. GDPR, CCPA, all of the laws you might suppose.”
He added that by working with banks, AppsFlyer goes by means of in depth, scrutinised auditing each month, bringing confidence that its concentrating on capabilities are “completely authorized”.
For builders, Mitelman advised this implies: “You come along with your wishful viewers primarily based on actual emails, actual system IDs, actual folks, actual bank cards. By means of our platform, you get entry to this information after which you’ll be able to goal wherever you need in your typical advert networks, social networks, wherever you go.”
Mitelman added that AppsFyler clients can carry their very own first-party information additionally – to create suppression lists or do personalised retargeting.
Pocket Gamer Connects San Francisco is going down on March ninth, 2026.
