Merge video games are an enormous deal on cellular. They’re one of many quickest rising genres on the platform, and for good cause – they’re simple to select up and really exhausting to place down.However with any rising style standing out could be very robust certainly. We took the time to speak to Fiene Ziegler, InnoGames Professional Group Administration Specialist, about her workforce’s newest title Cozy Coast – and the way it’s seeking to make waves within the merge video games house.Hello! Please inform us a bit extra about your self and the way the thought for Cozy Coast took place.I’ve labored within the gaming trade for over 10 years, and for about 8 of those years, I used to be accountable for the group technique for our city-builder flagship, Forge of Empires. Shifting to Cozy Coast has been a extremely thrilling new journey for me, and it’s the identical for our gamers!We’ve all the time admired the merge style for its extremely satisfying and enjoyable gameplay. We noticed a chance to use our data of making partaking worlds – within the case of Cozy Coast, the exploration facet – and mix it with the core merge mechanic. From there, the thought grew to incorporate two mates, a wonderful island, and a thriller. After a lot brainstorming and testing, we determined that ‘Cozy Coast’ was the right title for the enjoyable and heartwarming seashore journey we needed to create. It’s been an unbelievable journey, and we have been thrilled to lastly launch globally in December 2025 and share the sport with everybody.What have been your unique goals while you began growing the sport – and did they alter in any respect now that the title is launched?The sport has advanced fairly a bit! Initially, it was recognized internally as ‘Mia’s Merge Journey’ and targeted solely on her. The thought of including Elara as a co-protagonist and constructing the story round their friendship emerged later within the growth course of, enormously enriching the world of Calista.It’s been fascinating to witness the evolution of the sport, pushed by the invaluable suggestions of our gamers! Initially, we imagined Cozy Coast as a solo expertise. Nevertheless, simply earlier than the worldwide launch, we determined so as to add some pleasant competitions just like the Race Occasions and the Summit Problem. These are non-obligatory, enjoyable methods for gamers to compete with different group members. We additionally prioritised creating new Exploration Adventures and different actions, so there’s all the time one thing new to find on Calista.Total, our core purpose of making a story-driven merge title with robust exploration parts has stayed the identical, however we’ve loved – and are nonetheless having fun with – evolving the sport primarily based on what our gamers love most. What makes Cozy Coast a unique expertise to the opposite merge video games in the marketplace?Finally, I feel it comes all the way down to the sense of journey that we’ve woven into the sport. Though merging and renovating are on the coronary heart of Cozy Coast, we additionally needed to offer gamers an entire world to discover past that. You’ll be able to step off the merge board and journey by means of these stunning, handcrafted maps whereas following the principle story and discovering the secrets and techniques and little surprises that our workforce loves to cover.We’ve even introduced that feeling to our weekly Exploration Adventures. Every week, there’s a brand-new, self-contained story to resolve, with its personal distinctive map to discover. The suggestions on these has been unbelievable! It tells us that gamers love having a deeper world to get misplaced in, and that’s one thing we’re actually keen about persevering with to develop.How necessary is the plot in Cozy Coast? Because it appears much more concerned than most puzzle titles in the identical house.The plot is extremely necessary; it fills your entire sport world with life. Our workforce did a tremendous job with the interlocking narrative. The story introduces new characters, drives the renovation of the island, and guides gamers by means of the exploration maps. With out the overarching thriller that Mia and Elara want to resolve, I consider these phases wouldn’t be practically as enjoyable. It makes you need to discover out what occurs subsequent. That’s why we obtain a lot optimistic suggestions concerning the story within the evaluations. It actually stands out to gamers.Are you seeking to goal a sure viewers with Cozy Coast, or are you simply making an attempt to succeed in as massive a gaggle of individuals as potential?Sure, completely. We designed Cozy Coast to predominantly attraction to ladies, an viewers we felt was in search of this sort of enjoyable, story-rich expertise. We knew from the start that we needed to create a sport that matches into completely different existence. Whether or not you’re somebody in search of a fast, comforting break between lessons, a busy mother who desires a couple of minutes of enjoyable ‘me-time’ throughout a busy day, or somebody who likes to settle in for an extended, extra strategic session within the night, we needed Cozy Coast to really feel welcoming. This understanding influences all the things we do. We design our options and occasions to be pleasing whether or not you’ve gotten 5 minutes or an hour to play.What are you personally essentially the most happy with in Cozy Coast?Cozy Coast was the primary sport in my profession that I had the honour to help by means of all of the completely different launch phases, which included organising all of the group channels from scratch. It’s been fascinating to see how completely different Cozy Coast gamers are from, for instance, the Forge of Empires group I used to be accountable for earlier than. It’s simply nice to see all of the preparation and exhausting work our workforce put into the sport now coming to life within the type of this new, vibrant group.The sport is free to play, what’s the advert/in-app buy arrange like within the title?Our adverts are completely non-obligatory and rewarded, gamers can select to observe them for small bonuses, however they’re by no means intrusive or required to progress. For in-app purchases, our technique is to supply gamers appropriate and useful presents all through their sport journey. These are designed to reinforce their expertise or assist them velocity up progress in the event that they select. We’re constantly monitoring, testing, and adjusting these presents to verify they really feel proper for the sport and for our gamers.What are your future plans for Cozy Coast heading into 2026? What can gamers stay up for?The sport’s world launch on December 15 was an enormous milestone, and now we’re targeted on creating new content material for our higher-level gamers, progressing into the subsequent season of the story, and introducing new occasion varieties. One of many large issues we’re engaged on is continuous to broaden and enhance our exploration adventures to make them much more enjoyable and fascinating. And, after all, we’ll be holding a detailed eye on how the worldwide group engages with the sport and can proceed to make changes to make sure Cozy Coast is all the time heading in the right direction.Due to Fiene for taking the time to reply our questions! You’ll be able to take a look at Cozy Coast on Google Play proper right here. 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