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By now lots of you within the cell video games trade can be accustomed to the Rovio and Offended Birds story.
It grew to become a world phenomenon and helped set up cell as a prime gaming platform within the premium period. It will go on to spark spinoffs by way of partnerships with the animated film Rio, blockbuster movie franchise Star Wars and even NASA.
Later it will go on to spawn a trilogy of films – the third one lands in cinemas this 12 months – and whereas maybe not on the top of its powers as of late, it is nonetheless a well-known IP world wide.
The Slingshot Formulation
For the newest episode of the PocketGamer.biz Podcast, we acquired the prospect to go deeper into the Offended Birds story, these large spin-offs and get classes from the important thing advertising beats with three consultants on the matter.
Becoming a member of the present is Pascal Clarysse, a long-time trade advertising knowledgeable who’s now the CEO and founding father of Massive Karma. He has actually written the e book on Offended Birds, not too long ago releasing The Slingshot Formulation: How Offended Birds Launched Their Approach from Indie Sport to International Icon. The e book delves into the enterprise ways, advertising methods and stunts that helped construct Offended Birds’ reputation within the eyes of the general public.
We’ve additionally acquired two of the leaders who have been proper there at Rovio throughout Offended Birds’ rise. We’ve Naz Amarchi-Cuevas, who was the EVP of worldwide shopper merchandise licensing at Rovio. She’s since labored at SYBO, Scopely and now has her personal enterprise, 212 Technique Consultancy.
We even have Marja Konttinen, former advertising director at Rovio, who later labored at Lightneer, Flaregames, Hatch, Lockwood and others. She now has her personal consulting company known as Clear Eyeball.
The podcast covers:
Why now was the fitting time to launch a e book on the rise of Offended Birds.
Offended Birds Rio – The affect the sport had on the film and why Rovio pushed for a Rio movie sequel.
Offended Birds Area – We chatted concerning the NASA partnership, the Area Needle stunt and why there simply occurred to be an Offended Hen already on the Worldwide Area Station…
Offended Birds Star Wars – We spoke about working with Lucasfilm, tight deadlines and the way Rovio broke the principles on royalties.
We additionally cowl classes realized, product licensing, advertising suggestions, and extra!
Study extra at PGC London
Need to be taught extra? Clarysse is internet hosting a panel concerning the rise of Offended Birds at Pocket Gamer Connects London 2026 on January twentieth.
He’ll be joined by ex-Rovio workers Wild Sloths CEO Matthew Wilson, previously director of enterprise improvement at Rovio; Sybo Video games CMO Philip Hickey, beforehand VP of promoting on the Offended Birds studio; and KTC Inventive Company govt advisor Kai Torstila, who labored as advertising director on the Finnish outfit.
Get your ticket right here.
