Block Blast was probably the most downloaded cell recreation in 2025 with 356.2m downloads up to now.
Gap.io had a file 12 months for installs in 2025, smashing its 2018 launch
Mahjong solitaire and tile match video games like Vita Mahjong, Tile Discover and Tile Membership rose up the charts this 12 months.
Did Dream Video games’ movie star advertising and marketing push for Royal Kingdom get outcomes?
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We’ve simply analysed 2025’s prime grossing cell video games and the 12 months’s hottest new releases. Right here, we check out probably the most downloaded cell titles and the important thing tales from the highest charts.
The estimates are taken from cell intelligence platform AppMagic and embrace information for the App Retailer and Google Play. All estimates are from January 1st to December twenty second, 2025.Â
Most downloaded cell video games of 2025
Probably the most downloaded recreation of 2025 was Hungry Studio’s Block Blast with 356.2m installs throughout the App Retailer and Google Play. It strikes as much as prime spot from the second place it took in 2024.
It’s price noting, although, that final 12 months Block Blast would have topped the rankings however for the bundling of Free Hearth and Free Hearth Max estimates. Max is essentially the identical recreation however options enhanced graphics, smoother gameplay and entry to the Craftland mode the place gamers can construct their very own maps.
Roblox ranked second in 2025 with 286m installs, pushing it up from the third spot it took final 12 months. Free Hearth and Free Hearth Max, in the meantime, accrued a mixed 279.6m downloads to take third spot. The usual Free Hearth app picked up 150.2m installs, whereas Max generated 129.4m downloads.
Sybo’s Subway Surfers and Supercent’s Pizza Prepared rounded out the highest 5 with 186.7m and 161m downloads, respectively.
At current, 14 titles have racked up greater than 100m downloads in 2025. With every week left of the 12 months, that quantity may rise.
General, the cell video games market accrued 59.2m downloads worldwide throughout the App Retailer and Google Play between January 1st and December twenty second, 2025, an increase of 4% year-over-year from the identical interval in 2024.
The Massive Tales
What did Royal Kingdom’s movie star advertising and marketing marketing campaign obtain?
Again in April, we reported that Dream Video games had kicked off an enormous movie star advertising and marketing marketing campaign for Royal Match follow-up Royal Kingdom. The Turkish developer tapped the likes of LeBron James, Jimmy Fallon, Shakira, Massive Bang Principle stars Kaley Cuoco and Johnny Galecki, and Pals’ Lisa Kudrow and Courteney Cox.
To date in 2025, the match-3 title has picked up 80.7m downloads to rank because the thirty fifth most put in cell recreation of the 12 months. Royal Match, in the meantime, ranked increased at twenty fourth with 84m installs.
Previous to the advertising and marketing marketing campaign, Royal Kingdom generated an estimated 2m downloads in March 2025. In Could, that rose to 10.6m as Dream turned on the UA faucet, peaking at 12.5m in August earlier than declining. Income rose steadily with installs, however has levelled out as downloads decreased over the previous two months.
Royal Kingdom has finally scaled to be the sixth highest grossing match-3 title available on the market. Subsequent 12 months, we’ll see whether or not it will possibly push on additional or if it faces King’s problem of diminishing returns from the Sweet Crush sequence.
Mahjong puzzle video games on the rise
The quickest riser within the prime 10 was Vita Studio’s mahjong solitaire title Vita Mahjong, rating because the seventh most downloaded recreation on the planet in 2025 with 121.9m installs.
It’s not the one title from the style to hit the higher echelons of the charts. The tile match class, impressed by mahjong puzzles, noticed titles like Learnings’ Tile Discover rank twentieth with 92.4m downloads, whereas GameVation’s Tile Membership ranked twenty third with 86.6m downloads.
These titles have sparked a pointy rise in downloads for the mahjong solitaire and tile match genres. To date in 2025, the mahjong solitaire class has picked up 258.3m installs, up 189% Y/Y. The tile match style, in the meantime, generated 502.9m downloads, an increase of 28% Y/Y.
Regardless of the recognition of the puzzle recreation sort, income in each classes has declined in 2025. Maybe the style will see some disruption in 2026 off the again of downloads success.
Gap.io’s resurgence
Over the previous 18 months, hybridcasual specialist Voodoo has revived certainly one of its greatest hit video games ever in Gap.io.
In actual fact, up to now in 2025, the title has bagged a file 119.1m for the 12 months, topping its 2018 launch. Participant spending can be at a file excessive of $3.7m.
So how did Voodoo do it? In October 2024, after years of primary bug fixing updates, Gap.io added a brand new degree development system – a growth straight out of the hypercasual to hybridcasual playbook.Â
In August 2025, three new modifications have been made: a raid system that lets gamers assault different gamers’ maps to take their loot, participant profiles, and a new-look metropolis.
It seems to be like Voodoo backed up the modifications with a UA increase, leading to an increase in participant spending.
Try the most popular new releases of 2025 proper right here and browse concerning the 12 months’s prime grossing video games right here. Uncover the High 50 Cellular Sport Makers of the 12 months right here.
Study concerning the newest cell video games trade tendencies at Pocket Gamer Connects London 2026 on January nineteenth and twentieth.
