PUBG Cellular is collaborating with controversial style home Balenciaga. As a result of that makes complete sense within the gritty, war-torn world of PUBG.
PUBG Cellular just lately obtained some trendy cosmetics impressed by Balenciaga’s 2025 Winter assortment. This contains the Couture Armor set, Winter 25 Corseed Hoodie set, Winter 25 Pink Puffer set, and Winter 25 customary set. There are additionally sun shades, a fake fur helmet, a backpack, a parachute…
Why is Balenciaga in PUBG Cellular?
The Balenciaga collaboration arrived in-game on November 14th and will probably be right here till December 14th. That is when it goes out of style. In the meantime, there will probably be activations within the PC model and in actual life, with Balenciaga shops in numerous international locations promoting PUBG Cellular clothes.
“Balenciaga’s collaboration with PUBG — consisting of in-game content material, merch, and presents for the winners of this yr’s official tournaments — pinpoints a convergence between the cultural roles of style, gaming, and eSports, significantly their shared pursuits in creativity, know-how, and located group,” Balenciaga itself wrote.
Sure, they used “eSports” with a capital “S.” Ug.
I simply appeared it up and the actual PUBG clothes you may get is fairly pathetic. There is a plain black t-shirt with a tiny brand on the chest. Guess how a lot it’s…
I am going to offer you three extra seconds…
Yep, $750!
There’s additionally a $750 backpack and a $550 hat. Each additionally plain black with a brand. Innovation at its best. Get these on the runway ASAP.
“By way of our collaboration with Balenciaga, Battlegrounds is evolving past only a recreation right into a platform the place gamers can freely specific their individuality and elegance,” mentioned Taeseok Jang, Head of PUBG Studio and Head of PUBG IP Franchise. “This collaboration is a chance to additional broaden this imaginative and prescient and change into a symbolic second the place style and gaming come collectively to create new inspiration.”
Like sure, it technically combines gaming, esports, and style. However does it really accomplish something? We’re mainly getting a plain black t-shirt in actual life after which a bunch of goofy clothes in a recreation that is already turning into oversaturated with foolish cosmetics that take us out of the motion.
Head of PUBG Cellular Publishing at Tencent Video games, Vincent Wang, famous that this can be a approach for gamers to “specific themselves.” As a result of I do know so many avid gamers have been dying to put on a fuzzy helmet in a severe battle royale shooter.
However anyway, prepare for the PUBG World Championship and the PUBG Cellular GLobal Championship from December twelfth to the 14th. The successful groups will get a bomber jacket designed by Balenciaga, which I’m positive could be very motivating.
