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Ubisoft CEO responds to the Stop Killing Games petition, stating the publisher is ‘working on’ improving its approach to end-of-life support, but that ‘nothing is eternal’

July 20, 2025
in PC
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Ubisoft CEO Yves Guillemot has addressed the Cease Killing Video games shopper rights marketing campaign, stating that end-of-life assist for previous on-line video games ‘a far reaching difficulty’ that the writer is ‘engaged on’ however that ‘nothing is everlasting’ in terms of videogame providers.Guillemot was requested about Cease Killing Video games—which advocates for elevated laws to stop recreation builders and publishers from shutting down video games after official assist for them ends—at Ubisoft’s annual shareholder’s assembly. The query was posed within the context of Ubisoft’s on-line racer The Crew, the shutdown of which grew to become the catalyst for the Cease Killing Video games initiative.As famous by Recreation File, Guillemot was requested whether or not he supported the petition, whether or not gamers personal a Ubisoft recreation once they buy it, and the way Ubisoft plans to make sure its video games stay playable after assist is discontinued.

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Guillemot initially responded by defending the quantity of assist Ubisoft supplies for its video games at current. “Relating to the petition, we function in a market. And, at any time when we launch a recreation, we offer a variety of assist for that recreation. We additionally present a variety of providers to be sure that the sport is accessible and stays playable 24/7.”Guillemot additionally said that “gamers and patrons are forewarned” when a Ubisoft recreation goes to be shut down, and that with The Crew particularly, Ubisoft provided its successor, the Crew 2, on sale for €1 for a fortnight previous to the unique recreation’s shuttering. “For only one Euro they obtained to purchase the subsequent model. One Euro… it isn’t some huge cash to have the ability to proceed enjoying a recreation.”I am undecided Guillemot’s conflation of The Crew 2 as each a sequel and a continuation of the unique recreation’s service is justified right here, since they’re two separate video games. It’s potential for a recreation to be each, as demonstrated by Valve when it overwrote Counter-Strike: World Offensive with Counter-Strike 2. However that was a direct substitute handed out free of charge, when you can nonetheless play CS:GO by reverting to an older construct and enjoying on group servers. Furthermore, if the purpose of Ubisoft’s sale was certainly to permit gamers of The Crew 1 to leap ship (or, certainly, automotive) then this does not seem to have been made clear by Ubisoft on the time.

The Crew – Launch Trailer – YouTube

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Anyway, Guillemot then factors out that “all online game publishers” are confronted with the difficulty of fixing or ending providers. “You present a service, however nothing is written in stone and in some unspecified time in the future the service could also be discontinued. Nothing is everlasting. And we’re doing our greatest to be sure that issues go properly for all gamers and patrons, as a result of clearly assist for all video games can not final endlessly.”Maintain updated with crucial tales and the most effective offers, as picked by the PC Gamer group.It is value noting right here Cease Killing Video games doesn’t demand unceasing assist for video games by publishers. In its web site FAQ, Cease Killing Video games states it’s “in favour of publishers ending assist for a recreation at any time when they select. What we’re asking for is that they implement an end-of-life plan to change or patch the sport so it might probably run on buyer techniques with no additional assist from the corporate being crucial.”In equity to Ubisoft, it has claimed such safeguards will probably be put in place for The Crew 2, which Guillemot likewise identified in his response. “We additionally introduced that the sport could be obtainable offline sooner or later in order that gamers may proceed to play it. So this is a matter that we have been coping with.”Guillemot concludes by reiterating the purpose about providers having a shelf-life. “The lifespan of a chunk of software program, at any time when there’s a service part, ultimately providers could also be discontinued, as a result of ultimately the software program might turn out to be out of date over time. Plenty of instruments turn out to be out of date 10 or 15 years down the road. They’re now not obtainable. And that’s the reason we launch a brand new model. And so we have now model two after which model three. However clearly this can be a far-reaching difficulty, and we’re engaged on it.”As for Cease Killing Video games, earlier this month it cleared the brink of 1 million signatures to turn out to be an EU Residents’ Initiative, which means it passes the bar to be deliberated by the European Fee. Nonetheless, there are questions relating to the validity of a few of these signatures, with Cease Killing Video games’ organiser Ross Scott involved that the determine has been inflated by signature spoofing campaigns.



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Tags: ApproachCEOendoflifeEternalGamesimprovingKillingpetitionpublisherRespondsstatingStopSupportUbisoftWorking
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