FLOKI, the self-proclaimed “people-powered” crypto model simply launched its extremely anticipated blockchain title Valhalla on mainnet.
As of June thirtieth 2025, the browser-based, play-to-earn MMORPG turned obtainable to play worldwide, inviting gamers to dive right into a world of turn-based battles and expansive exploration throughout the Viking-age.
Backed by a multi-million greenback treasury, the sport is FLOKI’s most bold mission up to now, and goals to vary the panorama of play-to-earn gaming for good. In getting down to accomplish that purpose, FLOKI designed Valhalla to be the primary group takeover mission in crypto historical past, powering the sport by way of the FLOKI token and providing its gamers wealthy on-chain mechanics, NFT-based characters, and a reside economic system. The purpose is to let gamers earn whereas they play, with out sacrificing enjoyable, high quality, or group.
These sentiments had been expressed in a latest assertion by Pedro Vidal, Group Relations Officer at FLOKI, who stated that “(Valhalla) is not only about placing a recreation on-chain, it’s about making blockchain gaming higher and delivering on the promise made to our group that we are going to repair lots of the issues discovered throughout the blockchain P2E gaming house.”
“We’re not constructing for hype. We’re constructing one thing players truly wish to play , and pushing the boundaries of what might be achieved within the play-to-earn and blockchain gaming world… That is solely the start.”
In anticipation of its mainnet launch, FLOKI has rolled out a large advertising blitz. The marketing campaign features a 4-week YouTube run, a 5-week advert storm on Twitch, and cell in-game rewards adverts inside video games like Sweet Crush and Name of Obligation: Cell.
The blockchain model has additionally made strikes to focus on mainstream audiences, notably by way of Valhalla’s sponshorship of the Baroda Premier League and turning into the Presenting Companion for the 2025 International Esports Trade Week. The FLOKI model additionally lately grabbed headlines with its Occasions Sq. billboard takeover and a U.S. nationwide TV marketing campaign, which is estimated to have reached over 219 million households.
Presently reside on testnet at valhalla.recreation, the sport has already launched its newest patch (v0.35.0), that includes new Veras, amulets for deeper technique, and a mysterious new useful resource known as Vera Essence.
