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Achieve insights about Sweet Crush Solitaire in-person at Pocket Gamer Connects Barcelona on June third to 4th.
Sweet Crush Saga wants no lengthy introduction, a member of the vanguard throughout cellular’s advance into this free-to-play, touchscreen-leveraging age that’s lengthy since turn out to be the norm.
As Swedish developer King’s flagship, this 13-year-old sport has over 19,000 ranges and counting, formally incomes over $20 billion in income.
It ought to come as little shock to see King utilising its famend model inside extra experimental titles like Sweet Crush Solitaire – the corporate’s new cellular spinoff and a notable departure in style from the IP’s match-3 roots.
Chatting with King’s enterprise director of recent video games Anna Busquet, we be taught that leveraging the Sweet Crush IP meant “hopefully” interesting to Sweet Crush gamers right away – giving the sport “prompt recognition and belief” and “serving to it break by in a crowded market”.
The TriPeaks-inspired sport is stuffed with acquainted Sweet Crush characters and boosters, however Busquet additionally shares that King has aimed to supply one thing greater than “simply solitaire with a Sweet pores and skin”.
Actually, the purpose was to create a sport with considerate design that “reimagines each genres”.
So, has Sweet Crush Solitaire been a hit up to now? It seems that’s a matter of perspective.
Whereas Busquet can’t share particular KPIs, AppMagic estimates counsel that Sweet Crush Solitaire has earned $7.1 million up to now between Google Play and the App Retailer, $6.9m of which has been generated since international launch on February sixth, 2025.
This implies the sport has averaged almost $62,000 in each day participant spending since its worldwide launch.
By comparability, SuperPlay’s latest sport Disney Solitaire has made $19.3m up to now, with $18.7m since its international launch on April seventeenth, 2025. This fellow solitaire-inspired sport has averaged $450,000 per day.
Sweet Crush Solitaire’s early outcomes are modest by comparability, notably for King’s first international launch in 5 years and an organization with billion-dollar video games in its portfolio. And but, Busquet means that Sweet Crush Solitaire’s early outcomes have truly “surpassed inner enterprise expectations”.
“The information persistently pointed to robust engagement and enchantment, reinforcing confidence in its international scalability.”Anna Busquet
She says that the sport continues to be in its “launch and be taught section” and that its function is to offer gamers extra methods to interact with the Sweet Crush model whereas increasing the ecosystem, to not cannibalise different King titles.
It’s additionally value noting that Sweet Crush Solitaire is accessible on various app shops by a Flexion partnership, which means some further income has seemingly been generated outdoors the most important shops.
This was King’s first time synchronising international launch throughout such a variety of shops – such because the Amazon Appstore, Samsung Galaxy Retailer, Huawei App Gallery and others.
The candy-covered street to launch
Busquet reveals that Sweet Crush Solitaire spent simply over 18 months in improvement and went by speedy iterations, “starting with proof-of-concept phases and a number of testing phases”. The sport underwent “rigorous testing”, together with early exams with a small group of gamers again in July 2023.
“By combining the timeless enchantment of solitaire with the colourful world of Sweet Crush, the crew created a sport that feels each acquainted and refreshingly totally different.”Anna Busquet
The title later soft-launched in international locations like Canada, Germany, Mexico, and the Netherlands. Busquet explains that these exams supplied crucial insights, resulting in refinements in gameplay, development and steadiness earlier than international launch.
“The information persistently pointed to robust engagement and enchantment, reinforcing confidence in its international scalability,” she notes.
We ask whether or not Sweet Crush Solitaire was deliberate to leverage the flagship’s model id from the offset, or if the choice was made throughout improvement. Busquet confirms that it was at all times envisioned as a method to develop the Sweet Crush franchise into a brand new style.
“The Sweet IP supplies a robust basis with acquainted characters and aesthetics,” she says. “Fan-favorite boosters just like the Color Bomb have been reimagined inside the card sport context.
“We recognized a transparent alternative within the rising solitaire style and wished to carry one thing distinctive to the house. By combining the timeless enchantment of solitaire with the colourful world of Sweet Crush, the crew created a sport that feels each acquainted and refreshingly totally different.”
Busquet additionally explains that the TrikPeaks model of solitaire was particularly chosen because it “affords strategic card play that enhances King’s design philosophy” – that philosophy being to ship “enjoyable, accessible gameplay with a depth that retains gamers coming again”.
Sweets and solitaire
King’s flagship IP has additionally been experimented with in video games like Sweet Crush Blast and Sweet Crush 3D, soft-launched “take a look at” titles which have been faraway from app shops in 2024.
Sweet Crush Solitaire was in testing across the similar time as these cancelled initiatives, however in contrast to them, was evidently deemed worthy of continued assist and a worldwide rollout.
It’s at present ranked eighth within the Play Retailer’s high grossing card video games chart, utilising the Sweet Crush IP with acquainted icons, characters, jelly bears, liquorice, the Lollipop Hammer and extra discovered inside.
Busquet highlights the sport’s postcard-based collections as one other Sweet Crush-style aspect, as these function a variety of stylised sceneries from all over the world with acquainted characters in tow – meant so as to add “visible and narrative depth” to the title.
“Sweet Crush Solitaire stands out by combining two international gaming powerhouses: the beloved mechanics of TriPeaks solitaire and the immediately recognisable Sweet Crush Saga universe,” she says.
“The sport continues to develop, with new seasons being added, together with our Friendship Season, which we imagine will maintain gamers coming again to Sweet Crush Solitaire for extra distinctive and enjoyable experiences.”
Busquet shall be showing on stage at subsequent week’s PGC Barcelona, a two-day occasion spanning June third and 4th, 2025. Her speak will discover how King has “reimagined a timeless style and introduced it to life by the Sweet Crush lens”.
“Count on insights into the design philosophy behind Sweet Crush Solitaire, the significance of innovation inside a beloved IP, and the way the crew balanced familiarity with freshness to create a standout cellular expertise,” says Busquet.
